Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Alina Wheeler’s Designing Brand Identity is a complete guide to creating, building, and maintaining strong brands. It offers readers a broad introduction to the principles and ongoing practice of brand identity and design.
About This Book
Designing Brand Identity presents a complete guide to creating, building, and maintaining strong brands.
Alina Wheeler focuses on brand identity as an ongoing discipline that combines strategy, creativity, and consistency.
The book is suited to readers seeking a broad foundation in branding and design.
Its coverage addresses the continuing work required to develop and sustain a recognizable brand identity.
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