Marketing an Introduction, 8th Edition
by Gary Armstrong Gary And Kotler
An introductory textbook presenting essential marketing concepts, strategies, and practices for students and new professionals.
About This Book
Marketing an Introduction, 8th Edition provides a clear overview of core marketing concepts.
The text covers essential topics such as market research, consumer behavior, and the marketing mix.
Designed for classroom use, it presents information in an accessible format suitable for beginners.
Readers gain a broad understanding of how organizations create value and build customer relationships.
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