Essentials of Marketing
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Essentials of Marketing

by Charles W. Lamb, Carl Mcdaniel, Charles Lamb, Joe Hair, Hair, Joseph F., Jr.

Business Education
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A practical guide presenting core marketing principles for students and business professionals seeking foundational knowledge.

ISBN-13 9780538478342 ASIN 0538478349 Views 392 Publisher South-Western Pub Year 2011 Edition 7 Format Paperback Product Group Book Pages 648 Created March 12, 2026 Updated August 18, 2026
About This Book

Essentials of Marketing provides foundational knowledge of marketing concepts and strategies.

The text covers essential topics suitable for classroom use and professional reference.

Content is presented in a clear, accessible format for learners at various levels.

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I will be using this book for:
10 total votes