Introduction to Global Business: Understanding the International Environment and Global Business Functions
by Julian Gaspar, James Kolari, Leonard Bierman, Richard Hise, Antonio Arreola-Risa, Richard T. Hise, James W. Kolari
An introductory textbook exploring the international business environment and essential global business functions for students and professionals.
About This Book
This textbook provides an overview of the international business environment and the core functions of global business operations.
It covers essential topics relevant to understanding how businesses operate across borders and within diverse markets.
The content is structured to support students and professionals seeking foundational knowledge in global commerce.
Reviews
No reviews yet. Be the first to review this book!