Innovation and Marketing in the Video Game Industry: Avoiding the Performance Trap
by David Wesley, Gloria Barczak
Analyzes marketing and innovation strategies to help video game companies avoid performance traps and sustain growth.
About This Book
This book examines the challenges faced by video game companies in sustaining growth and avoiding common performance pitfalls.
It provides insights into marketing strategies and innovation practices within the video game industry.
The authors analyze industry dynamics and offer guidance for maintaining competitive advantage.
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