Sleeping Beauties: Why Good Ideas Go Dormant and How They Wake Up
by David Byrne
Why do some good ideas remain unnoticed while others take hold? Sleeping Beauties explores the forces that allow promising concepts to lie dormant, then considers how timing, attention, and changing circumstances can help bring them back to life.
About This Book
Sleeping Beauties examines the life cycle of good ideas, focusing on why some remain dormant rather than gaining immediate attention.
The book considers the conditions that allow overlooked ideas to wake up and become relevant again.
David Byrne offers a broad exploration of recognition, timing, and the renewed potential of ideas that have been set aside.
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