Media Flight Plan

by Dennis G Martin

Business Media

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A practical guide covering core principles of media planning and buying for advertising and marketing professionals.

ISBN-13 9780615988283 ASIN 0615988288 Views 196 Publisher Deer Creek Publishing Year 2014 Edition 7th Format Paperback Product Group Book Created February 09, 2026 Updated September 25, 2026

About This Book

Media Flight Plan serves as an essential resource for understanding media planning fundamentals.

The book provides practical approaches to advertising strategy and media selection.

Readers gain insight into the processes that drive effective media campaigns.

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