The Missing B in AI: Why Behavioral AI is the Missing Piece in How We Design Products, Services, and Systems
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The Missing B in AI: Why Behavioral AI is the Missing Piece in How We Design Products, Services, and Systems

by Ganna Pogrebna

artificial intelligence behavioral science Product Design
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The Missing B in AI examines why behavioral AI belongs at the center of how products, services, and systems are designed. Ganna Pogrebna presents a perspective on connecting artificial intelligence with human behavior, making this a relevant read for anyone exploring technology, innovation, and design.

About This Book

The Missing B in AI explores the idea that behavioral considerations are an essential part of artificial intelligence.

Ganna Pogrebna examines how behavioral AI relates to the design of products, services, and systems.

The book presents behavioral AI as a missing piece in contemporary approaches to design and innovation.

It is suited to readers interested in the relationship between artificial intelligence, human behavior, and practical design.

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I will be using this book for: