The People’s Car: A Global History of the Volkswagen Beetle
Bernhard Rieger's The People’s Car offers a comprehensive global history of the Volkswagen Beetle. From its inception as an accessible vehicle for the masses in Germany to its widespread adoption around the world, the book explores how the Beetle symbolized post-war optimism, economic growth, and cultural shifts in mobility.
About This Book
The People’s Car traces the worldwide success of the Volkswagen Beetle, a vehicle that became synonymous with affordable transportation after World War II.
Bernhard Rieger examines the Beetle's development in Germany and its rapid expansion into international markets, highlighting its role in economic recovery and social transformation.
The book delves into how the car's design and affordability resonated across cultures, influencing perceptions of modernity and mass production.
Through a global lens, it illustrates the Beetle's enduring legacy as more than just a machine, but a cultural phenomenon.
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