Going Negative
by Stephen Ansolabehere, Shanto Iyengar
Going Negative delves into the impact of negative political advertising on elections and public opinion. Authored by Stephen Ansolabehere and Shanto Iyengar, this used book in good condition offers essential reading for those interested in political strategy and voter psychology.
About This Book
Going Negative by Stephen Ansolabehere and Shanto Iyengar examines the role of negative advertising in political discourse. The book provides a detailed look at how such strategies influence voter behavior and elections.
Available as a used book in good condition, it remains a valuable resource for understanding modern political communication. Readers can expect clear insights into the effects of campaign negativity.
This work contributes to broader discussions on media and democracy, highlighting the implications of adversarial messaging in public life.
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