Bit by Bit: Social Research in the Digital Age
Matthew J. Salganik introduces the possibilities and challenges of social research in the digital age. Focusing on the impact of online activity, digital data, and emerging technologies, this accessible book provides a contemporary perspective on how researchers study society and develop new approaches to gathering evidence.
About This Book
Bit by Bit: Social Research in the Digital Age examines how digital technologies are changing the practice of social research.
Matthew J. Salganik presents an accessible introduction to research in an environment shaped by online activity, large-scale data, and new tools.
The book explores ways researchers can use digital sources and methods while considering the challenges that accompany them.
It offers a contemporary perspective for readers interested in society, data, and the future of empirical research.
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