Future Marketing: Winning in the Prosumer Age
by Jon Wuebben
Future Marketing: Winning in the Prosumer Age examines the evolving relationship between businesses and increasingly engaged customers. Jon Wuebben presents a broad exploration of how marketing can adapt as people take a more active role in influencing, evaluating, and sharing brand experiences.
About This Book
Future Marketing: Winning in the Prosumer Age examines marketing in an era shaped by increasingly engaged customers.
Jon Wuebben focuses on the changing relationship between businesses and the people they serve.
The book is aimed at readers seeking a broad perspective on adapting marketing practices for the prosumer age.
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