The Language of Trust: Selling Ideas in a World of Skeptics
by Scott West, Michael Maslansky, Gary Demoss
The Language of Trust explores how people can communicate and sell ideas when audiences are skeptical. Centered on trust, language, and persuasion, this book offers a business-focused perspective for readers interested in marketing, sales, communication, and the challenge of earning confidence.
About This Book
The Language of Trust explores the role of trust in presenting and selling ideas.
Its focus is communication in a world where audiences may be skeptical or cautious.
The book is relevant to readers interested in business, marketing, sales, and persuasive messaging.
Scott West, Michael Maslansky, and Gary Demoss offer a title centered on building confidence through language.
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