One Billion Customers: Lessons from the Front Lines of Doing Business in China
One Billion Customers explores the realities of doing business in China through lessons from the front lines. James McGregor focuses on the scale of the Chinese market and offers a business-centered perspective for readers interested in international commerce, market opportunities, and the challenges of operating in China.
About This Book
One Billion Customers examines the subject of doing business in China.
The book focuses on lessons drawn from the front lines of the Chinese market.
Its title highlights the scale of China’s customer base and the opportunities associated with it.
James McGregor presents a business-oriented perspective for readers interested in international commerce and China.
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