The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers
The Halo Effect challenges the business delusions that can deceive managers and shape misleading conclusions about performance. Phil Rosenzweig examines the halo effect alongside eight other common ways of thinking, offering a critical business perspective for readers seeking more careful analysis and sounder managerial judgment.
About This Book
The Halo Effect examines the ways managers can be misled by attractive but unreliable explanations about business performance.
The book focuses on the halo effect and eight other business delusions that influence managerial thinking.
Phil Rosenzweig presents a critical perspective on how business ideas are formed, interpreted, and applied.
It is intended for readers interested in management, business analysis, and clearer organizational decision-making.
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