The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
by Jean-Noël Kapferer, Vincent Bastien
The Luxury Strategy examines how marketing for luxury brands differs from conventional business approaches. Jean-Noël Kapferer and Vincent Bastien offer a strategy-centered look at building distinctive luxury brands, making this book relevant to marketers, business students, brand managers, and readers interested in the luxury industry.
About This Book
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands explores the principles behind luxury-brand marketing.
Jean-Noël Kapferer and Vincent Bastien present a strategy-focused perspective on building luxury brands and distinguishing them within the marketplace.
The book is intended for readers interested in marketing, brand management, and the business of luxury.
This edition is listed as a used book in good condition.
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