The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
This book delivers advanced insights into strategic brand management, focusing on creating and sustaining brand equity. Jean-Noël Kapferer provides essential frameworks for professionals to navigate branding challenges and achieve long-term success in competitive markets.
About This Book
The New Strategic Brand Management provides advanced insights and strategic thinking for professionals in branding. It focuses on the core principles of creating and sustaining brand equity, essential for long-term business success.
Authored by Jean-Noël Kapferer, this edition builds on foundational concepts to address modern challenges in brand strategy. Readers gain practical frameworks to evaluate and enhance brand performance across industries.
The book emphasizes the importance of strategic thinking in brand management, helping organizations differentiate themselves in dynamic markets. It serves as a valuable resource for marketers seeking to deepen their expertise.
With its structured approach, the text equips readers with the knowledge to implement effective branding initiatives. It remains a key reference for sustaining competitive advantage through robust brand equity.
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