Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)
A practical guide to interpreting text and unstructured data for business intelligence, part of the Marketing Science series.
About This Book
Practical Text Analytics provides guidance on interpreting text and unstructured data for business intelligence purposes.
The book is part of the Marketing Science series and focuses on practical applications in business contexts.
Readers can expect coverage of methods for analyzing textual information to support decision-making.
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