Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
by Mike Grigsby
Marketing Analytics offers a practical introduction to using data techniques for better consumer insights. It explores the connection between marketing practice and analytics, providing a focused resource for readers who want to understand how data can support more informed marketing decisions.
About This Book
Marketing analytics is the focus of this practical guide to improving consumer insights through data techniques.
The book addresses how data can support marketing analysis and contribute to a clearer understanding of consumers.
Written for readers seeking an applied introduction, it connects marketing practice with analytical methods.
Its emphasis is on using data to inform and strengthen marketing decision-making.
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