Inside the Nudge Unit: How Small Changes Can Make a Big Difference
David Halpern explores the thinking behind the Nudge Unit and the principle that small changes can make a big difference. The book provides an accessible introduction to how choices, behaviour, and decision-making may be influenced through practical adjustments.
About This Book
Inside the Nudge Unit explores the idea that modest changes in how choices are presented can lead to meaningful differences in behaviour.
David Halpern examines the thinking associated with the Nudge Unit and its interest in practical, evidence-informed approaches to decision-making.
The book offers an accessible introduction to how small adjustments may shape individual and collective outcomes.
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