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The 200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR

by Mark Yost

business history sports business NASCAR

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Chronicles the commercialization of NASCAR, detailing how sponsorships and corporate money redefined the sport's landscape and priorities.

ISBN-13 9780760328125 ASIN 0760328129 Views 28 Publisher Motorbooks Year 2007 Edition First Edition Format Hardcover Product Group Book Pages 320 Created June 13, 2026 Updated August 16, 2026

About This Book

The 200-MPH Billboard examines the financial evolution of NASCAR.

It explores the increasing role of sponsorship and corporate investment in the sport.

The book provides context on how economic interests have shaped racing culture and competition.

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I will be using this book for:

The 200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR

About This Book

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I will be using this book for: