Focus Groups as Qualitative Research, Second Edition (Qualitative Research Methods Series 16)
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Focus Groups as Qualitative Research, Second Edition (Qualitative Research Methods Series 16)

by David L. Morgan

Social Science Research Methods
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This volume offers an overview of focus groups as a qualitative research method, covering design, implementation, and evaluation for researchers and students.

ISBN-13 9780761903437 ASIN 0761903437 Views 177 Publisher SAGE Publications, Inc Year 1996 Edition 2nd Format Paperback Product Group Book Pages 88 Adult No Created March 04, 2026 Updated September 29, 2026
About This Book

This book examines focus groups as a method within qualitative research.

It provides guidance on planning and conducting focus group studies.

The text discusses the strengths and limitations of the approach.

Readers will find practical advice for applying focus groups in research settings.

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