Persuasion: Psychological Insights and Perspectives
by Timothy C. Brock, Melanie C. Green
This volume explores psychological research and theory on persuasion, offering insights into attitude change and influence drawn from established academic literature.
About This Book
Persuasion: Psychological Insights and Perspectives presents key research and theoretical approaches to understanding how persuasion works.
The book examines psychological mechanisms underlying attitude change and influence processes.
Readers gain insight into empirical studies and conceptual frameworks that shape the study of persuasion.
Content is drawn from established psychological literature and academic perspectives.
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