Doing Focus Groups (Qualitative Research Kit)
A concise introduction to designing and running focus groups for qualitative research projects.
About This Book
Doing Focus Groups offers clear guidance on the use of focus groups as a qualitative research method.
The book covers key stages including planning, recruitment, moderation, and analysis.
It is part of the Qualitative Research Kit series and is aimed at students and researchers.
Practical examples and tips help readers apply focus group techniques in various settings.
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