The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising
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The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising

by Andrew Cracknell

Business History
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Step into Madison Avenue’s golden age with a nonfiction exploration of the renegades who helped define advertising. The Real Mad Men examines the people, culture, and influence behind an era that continues to shape how the advertising world is remembered.

About This Book

The Real Mad Men examines the world of advertising during Madison Avenue’s golden age.

Andrew Cracknell focuses on the renegades who shaped this influential period in advertising history.

For readers interested in the culture, ideas, and development of modern advertising, this nonfiction title offers a focused look at the era associated with Mad Men.

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