Health Care Market Strategy: .
by Eric N. Berkowitz, Steven G. Hillestad
Health Care Market Strategy explores the role of strategic planning and market thinking in healthcare. Written for readers interested in health services management, it provides a focused resource for understanding business considerations within the healthcare marketplace.
About This Book
Health Care Market Strategy addresses strategic considerations within the healthcare marketplace.
The book is suited to readers seeking an introduction to healthcare business and market strategy.
Its subject matter connects health services with broader principles of management and planning.
This used edition may be useful for students, professionals, and general readers interested in healthcare strategy.
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