Readings in Advertising, Society, and Consumer Culture
by Eric E. Haley, Roxanne Hovland, Joyce M. Wolburg
Readings in Advertising, Society, and Consumer Culture examines advertising within its broader social and cultural setting. The collection is designed for readers exploring marketing, media, communication, and consumer culture, providing an academic resource for understanding the connections between commercial messages, society, and consumption.
About This Book
Readings in Advertising, Society, and Consumer Culture brings together material focused on the relationship between advertising and the wider social world.
The book explores advertising alongside consumer culture, offering a framework for considering how commercial communication connects with everyday life and society.
Its subject matter is relevant to students and readers interested in advertising, marketing, media, communication, and cultural studies.
Written by Eric E. Haley, Roxanne Hovland, and Joyce M. Wolburg, this volume is suited to academic reading and coursework on advertising and consumption.
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