Advertising, Society, and Consumer Culture
by Roxanne Hovland, Joyce M. Wolburg
Advertising, Society, and Consumer Culture examines the relationship between advertising, social life, and consumer culture. Written by Roxanne Hovland and Joyce M. Wolburg, it provides a focused introduction to an interdisciplinary topic relevant to readers exploring marketing, media, consumption, and society.
About This Book
Advertising, Society, and Consumer Culture examines three closely connected areas of contemporary life.
The book focuses on advertising and its relationship to society and consumer culture.
It offers a useful resource for readers studying marketing communication, consumption, and social behavior.
Written by Roxanne Hovland and Joyce M. Wolburg, this title brings together perspectives on an important interdisciplinary subject.
Reviews
No reviews yet. Be the first to review this book!