Advertising Account Planning: A Practical Guide
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Advertising Account Planning: A Practical Guide

by Donald W. Jugenheimer, Larry D. Kelley

Marketing Advertising guide
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Advertising Account Planning: A Practical Guide offers a clear, accessible foundation in advertising account planning. Written by Donald W. Jugenheimer and Larry D. Kelley, it is suited to students, aspiring professionals, and readers seeking a practical introduction to this area of advertising.

ISBN-13 9780765617309 ASIN 0765617307 Views 112 Publisher Routledge Year 2006 Edition 1 Format Paperback Product Group Book Pages 200 Created April 12, 2026 Updated October 01, 2026
About This Book

Advertising Account Planning: A Practical Guide presents an accessible introduction to the field of advertising account planning.

Written by Donald W. Jugenheimer and Larry D. Kelley, the book is intended for readers who want to understand the discipline in a practical, structured way.

Its focus on account planning makes it relevant to students, aspiring advertising professionals, and others seeking foundational knowledge of advertising practice.

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