The Blueprint for Strategic Advertising
by Margo Berman
The Blueprint for Strategic Advertising offers a structured introduction to strategic advertising and its role in marketing. Written for readers seeking practical foundational knowledge, it presents advertising through a clear, blueprint-oriented framework for understanding planning, decision-making, and effective communication.
About This Book
The Blueprint for Strategic Advertising presents an organized introduction to strategic advertising.
With a focus on planning and structure, the book explores advertising as a purposeful business and marketing activity.
Its blueprint-oriented approach is suited to readers seeking a clear foundation in advertising strategy.
This title may be useful for students, professionals, and anyone interested in how advertising decisions are developed.
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