Political Marketing in Canada (Communication, Strategy, and Politics)
by Alex Marland, Thierry Giasson, Jennifer Lees-Marshment
Political Marketing in Canada explores the intersection of communication, strategy, and politics through the lens of political marketing. With a focus on Canada, this academic volume offers a framework for readers studying political communication, marketing, and the strategic dimensions of political activity.
About This Book
Political Marketing in Canada examines the relationship between marketing and political activity in a Canadian context.
The book brings together communication, strategy, and politics as key perspectives for understanding political marketing.
Written by Alex Marland, Thierry Giasson, and Jennifer Lees-Marshment, it is suited to readers interested in political communication and contemporary political practice.
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