Designing And Conducting Survey Research: A Comprehensive Guide (Jossey Bass Public Administration Series)
by Louis M. Rea, Richard A. Parker
This comprehensive guide by Louis M. Rea and Richard A. Parker offers a step-by-step approach to designing and conducting survey research. It covers planning, questionnaire development, sampling, data collection, and analysis, providing practical tools for producing reliable results in social science and beyond.
About This Book
Designing and Conducting Survey Research provides a thorough overview of the survey process, guiding readers through the fundamentals of creating valid and reliable surveys.
The book emphasizes practical steps for formulating research questions, selecting appropriate sampling methods, and developing questionnaires that yield meaningful data.
Authors Louis M. Rea and Richard A. Parker draw on their expertise to address common challenges in survey implementation, including data collection techniques and ethical considerations.
Ideal for students, professionals, and anyone new to survey research, this guide offers clear explanations and real-world applications to enhance research quality.
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