Managing a Public Relations Firm for Growth and Profit
by A. C. Croft
Managing a Public Relations Firm for Growth and Profit, Second Edition offers business-focused guidance for public relations professionals and firm leaders. Concentrating on growth, profitability, and management, it provides a practical resource for those seeking to operate and develop a successful public relations firm.
About This Book
Managing a Public Relations Firm for Growth and Profit, Second Edition addresses the business of operating a public relations firm.
The book focuses on growth, profitability, and effective management within the public relations field.
It is intended for public relations professionals and firm leaders seeking business-oriented guidance.
This edition presents a practical resource for understanding the management challenges associated with running a public relations firm.
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