Market Entry and Operational Decision Making in East-West Business Relationships
by Jorma Larimo
Market Entry and Operational Decision Making in East-West Business Relationships explores market entry and operational decision making in the context of East-West business relationships. Jorma Larimo’s focused title offers a relevant resource for readers interested in international business, management, and cross-border organizational practice.
About This Book
Market Entry and Operational Decision Making in East-West Business Relationships focuses on two connected areas of international business: entering markets and making operational decisions.
The book centers on business relationships between East and West, highlighting the organizational context in which cross-border decisions are made.
Written by Jorma Larimo, this title is suited to readers seeking a focused perspective on international business strategy and operations.
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