Priceless: The Myth of Fair Value (and How to Take Advantage of It)
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Priceless: The Myth of Fair Value (and How to Take Advantage of It)

by William Poundstone

Business Psychology
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Priceless investigates the myth of fair value and the ways people perceive prices. William Poundstone explores how judgments about worth are formed, offering readers a practical perspective on value and how to take advantage of the forces that influence everyday decisions.

About This Book

Priceless explores the concept of fair value and questions how people determine what something is worth.

The book focuses on the relationship between price, perception, and decision-making.

It also considers how an understanding of value can be used to make more informed choices.

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