Priceless: The Myth of Fair Value (and How to Take Advantage of It)
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Priceless: The Myth of Fair Value (and How to Take Advantage of It)

by William Poundstone

Business Psychology
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Investigates the psychology of pricing and value, revealing how perceptions influence everyday decisions and market behavior.

ISBN-13 9780809078813 ASIN 0809078813 Views 185 Publisher Hill and Wang Year 2011 Edition First Edition Format Paperback Product Group Book Pages 352 Created March 09, 2026 Updated August 11, 2026
About This Book

Examines the psychological factors behind how people perceive value and price.

Draws on research and real-world examples to illustrate common pricing strategies.

Highlights ways individuals and businesses can better understand and use pricing information.

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