My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Combining personal experience with practical ideas, My Life in Advertising and Scientific Advertising presents Claude Hopkins’s perspective on the craft and discipline of advertising. This edition brings together two influential works focused on marketing, promotion, and the application of systematic thinking to advertising.
About This Book
My Life in Advertising and Scientific Advertising brings together two works by Claude Hopkins.
The book explores advertising through personal reflection and practical discussion.
Its focus is the development of scientific approaches to advertising and marketing.
This edition appears in the Advertising Age Classics Library.
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