The Experience Economy: Work Is Theater & Every Business a Stage
by B. Joseph Pine Ii, James H. Gilmore
The Experience Economy explores how businesses can view work as theater and every business as a stage. B. Joseph Pine II and James H. Gilmore offer a perspective on customer experience, value creation, and business strategy for readers interested in management and marketing.
About This Book
The Experience Economy: Work Is Theater & Every Business a Stage examines the idea that businesses can create value through the experiences they offer.
B. Joseph Pine II and James H. Gilmore use the language of theater and staging to frame the relationship between work, business, and customer experience.
The book is intended for readers interested in business strategy, management, marketing, and the role of experience in commerce.
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