The End of Marketing as We Know It: The Coca-Cola Czar's Revolutionary Approach to Science-Based Marketing Strategy
by Sergio Zyman
Sergio Zyman outlines a science-based marketing strategy that replaces guesswork with measurable results and accountability.
About This Book
This book presents a data-driven approach to marketing strategy developed by Sergio Zyman during his tenure at Coca-Cola.
It challenges traditional marketing practices and advocates for measurable, results-oriented campaigns.
Readers will learn how to replace intuition with scientific methods to improve marketing effectiveness.
The text emphasizes accountability and return on investment in all marketing decisions.
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