Markstrat 2 (Includes 3.5 Inch Diskette)
by Larreche, Jean-Claude & Gatignon, Hubert
Markstrat 2 offers a dynamic marketing simulation experience with an included 3.5-inch diskette. Developed by Jean-Claude Larreche and Hubert Gatignon, it provides hands-on training in strategic marketing decisions, ideal for students and professionals seeking to understand competitive market dynamics through interactive scenarios.
About This Book
Markstrat 2, authored by Jean-Claude Larreche and Hubert Gatignon, serves as an educational resource in marketing simulation. The package includes a 3.5-inch diskette to facilitate interactive exercises.
This tool is designed for academic and professional development, allowing participants to engage with simulated market scenarios. It emphasizes practical application of marketing principles through guided simulations.
The inclusion of the diskette provides essential software support for running the Markstrat exercises effectively. It supports learning in controlled, replicable environments.
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