Service America: Leading the New Customer Revolution
Dr. Karl Albrecht explores the changing role of customer service in business and the emergence of a new customer revolution. Service America presents a focused look at how organizations can think about service, customer expectations, and the practices required to compete in a customer-centered marketplace.
About This Book
Service America: Leading the New Customer Revolution examines the growing importance of customer service in modern business.
Written by Dr. Karl Albrecht, the book addresses the idea of a new customer revolution and its implications for organizations.
It offers a business-focused perspective on adapting service practices to changing customer expectations.
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