Analytics for Customer Insights: A Non-Technical Introduction
A straightforward introduction to analytics that helps business professionals understand customer data and make smarter decisions without technical jargon.
About This Book
Analytics for Customer Insights: A Non-Technical Introduction provides an accessible overview of how analytics can be used to understand customers.
The book explains key concepts without requiring technical expertise, making it suitable for business professionals and managers.
Readers learn how to interpret customer data and apply insights to improve decision-making and strategy.
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