Go for No! Yes is the Destination, No is How You Get There
by Richard Fenton, Andrea Waltz
In sales, rejection can feel like a dead end. This motivational business book reframes “no” as part of the route to “yes,” encouraging readers to approach selling with greater persistence, confidence, and resilience. It offers a focused perspective for anyone seeking a more positive relationship with rejection.
About This Book
Go for No! Yes is the Destination, No is How You Get There focuses on the role of rejection in business and sales.
Richard Fenton and Andrea Waltz frame “no” as a step along the path to “yes,” offering an encouraging perspective for people who face rejection in their work.
The book is suited to readers seeking motivation and a more resilient approach to sales conversations and professional goals.
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