Introduction to Semiconductor Marketing
by Alireza Servati, Anthony R Simon
Introduction to Semiconductor Marketing provides an accessible foundation for understanding marketing within the semiconductor industry. Combining business and technology perspectives, it is a useful starting point for readers interested in the commercial side of semiconductors and the principles that shape this specialized market.
About This Book
Introduction to Semiconductor Marketing explores marketing in the semiconductor sector.
The book connects business considerations with a technology-focused industry.
It is suited to readers seeking foundational context on semiconductor marketing.
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