Strategic Marketing Management: The Framework
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Strategic Marketing Management: The Framework

by Philip Kotler, Alexander Chernev

Business Marketing Management
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Strategic Marketing Management: The Framework offers a structured introduction to strategic marketing management. Written by Philip Kotler and Alexander Chernev, it is suited to readers interested in marketing strategy, business planning, and the frameworks used to organize marketing decisions.

ISBN-13 9780979003974 ASIN 0979003970 Views 19 Publisher Brightstar Media Inc Year 1768 Format Paperback Product Group Book Pages 172 Created August 19, 2026 Updated September 08, 2026
About This Book

Strategic Marketing Management: The Framework focuses on the principles and structure of strategic marketing management.

Authored by Philip Kotler and Alexander Chernev, the book is presented as a framework for approaching marketing strategy.

Its subject is relevant to readers seeking a business-oriented perspective on marketing management and strategic planning.

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