Managing Marketing in the 21st Century: Developing and Implementing the Market Strategy
by Noel Capon, James Mac Hulbert
Managing Marketing in the 21st Century examines how businesses can develop and implement effective market strategies. Written by Noel Capon and James Mac Hulbert, this marketing and management title offers a focused resource for understanding strategic decision-making in the modern marketplace.
About This Book
Managing Marketing in the 21st Century explores the development of market strategy in a changing business environment.
Noel Capon and James Mac Hulbert present a business-focused approach to marketing management and strategic decision-making.
The book addresses both the formulation and implementation of market strategy, making it relevant to readers studying or practicing contemporary marketing.
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