Principals of Casino Marketing
Principals of Casino Marketing introduces the business of promoting and positioning casino properties. Written for readers interested in marketing and the casino industry, it provides a focused foundation for understanding how marketing principles apply within this specialized hospitality and entertainment sector.
About This Book
Principals of Casino Marketing focuses on the role of marketing in the casino industry.
The book presents casino marketing as a specialized business subject, connecting industry context with marketing principles.
It is suited to readers seeking an introductory resource on casino-focused marketing and related business practices.
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