The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide
by Greg Geracie
The ProdBOK(R) Guide offers a structured reference to the Product Management and Marketing Body of Knowledge. Written by Greg Geracie, it provides readers with an organized resource for exploring the concepts and professional practices associated with product management and marketing.
About This Book
The ProdBOK(R) Guide presents a structured reference focused on product management and marketing.
It is designed for readers seeking an organized overview of the knowledge associated with these professional disciplines.
The guide may serve as a practical reference for study, professional development, or broader orientation in product-focused business work.
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