The Ad Man 2.0: Principles First. Technology Second. RESULTS NOW!
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The Ad Man 2.0: Principles First. Technology Second. RESULTS NOW!

by Jim Mudd Sr, Clifton Lambreth, Rob Mudd, Darryl Strawberry

Business Marketing Advertising
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Learn to prioritize proven advertising principles over fleeting technology trends to drive real, measurable business results.

ISBN-13 9780985013950 ASIN 0985013958 Views 84 Publisher Mudd Advertising / Mudd Publishing Year 2026 Format Paperback Product Group Book Pages 343 Adult No Created February 12, 2026 Updated October 02, 2026
About This Book

The Ad Man 2.0 presents a principles-first approach to advertising and marketing.

Authors emphasize that foundational strategies should guide technology choices rather than the reverse.

The book focuses on achieving measurable business outcomes through disciplined marketing practices.

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I will be using this book for: