Principles of Marketing Engineering 2nd Edition

by Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn

Business Engineering Marketing

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Principles of Marketing Engineering, 2nd Edition offers an introduction to the principles of marketing engineering. Written by Gary L. Lilien, Arvind Rangaswamy, and Arnaud De Bruyn, it is suited to readers seeking a focused business and marketing reference in a second edition.

ISBN-13 9780985764807 ASIN 0985764805 Views 167 Publisher DecisionPro, Inc. Year 2012 Edition 2nd ed. Format Paperback Product Group Book Pages 286 Adult No Created February 22, 2026 Updated October 16, 2026

About This Book

Principles of Marketing Engineering, 2nd Edition is a business and marketing title by Gary L. Lilien, Arvind Rangaswamy, and Arnaud De Bruyn.

The book focuses on the principles associated with marketing engineering, as indicated by its title.

This second edition may serve as a reference for readers exploring marketing concepts and analytical approaches.

The listed copy is described as a used book in good condition.

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