Managing Marketing in the 21st Century-4th edition
by Noel Capon
Noel Capon’s Managing Marketing in the 21st Century-4th edition offers a contemporary resource for understanding marketing management in a changing business environment. Suitable for students and professionals, it provides a structured foundation for exploring marketing concepts, decisions, and practices relevant to the 21st century.
About This Book
Managing Marketing in the 21st Century-4th edition presents a contemporary examination of marketing management.
Written by Noel Capon, the book focuses on marketing in the context of the 21st century.
This fourth edition is intended for readers seeking a structured resource on marketing concepts, decisions, and practices.
It can support students and professionals studying or applying modern marketing management.
Reviews
No reviews yet. Be the first to review this book!